Application Scenario: B2B E-commerce Integration

The YouSolution Integration Hub Platform integrates decoupled systems by synchronizing data on the cloud. The platform enables seamless integration of all kinds of applications through internet access. Therefore, data from different departments, companies, suppliers, customers, and all kinds of stakeholders can easily be synchronized and connected. In other words, the possibilities are endless.

To get a deeper understanding of how can be used in practice, we will present some realistic scenarios of how the platform can be used based on its different applications. These scenarios do not represent any specific company or project. However, they highlight the fact that we collaborate with partners worldwide who have customers in various sectors.


Synchronization of Data between a B2B E-commerce and an ERP system enables integration of a company’s E-commerce and ERP system. This is because the Integration Hub Platform automatically synchronizes data from both the E-commerce and the ERP system, allowing data to be updated in real time.

To get a deeper understanding of how this application can be used in practice, we will present an imaginary scenario to highlight the typical data flows between a company’s B2B E-commerce and its ERP system via The company that we have come up with in this scenario will be a manufacturer that produces and sells spare parts for the automotive industry.


The Manufacturer of Auto Spare Parts

In this scenario we would like you to imagine a manufacturer that produces spare parts for the automotive industry. Besides producing the spare parts, the manufacturer also sells them to a group of clients that are companies working with assembling cars. These clients have an established and loyal relationship to the manufacturer and buy from it on a regular basis.

In the step with the evolvement of digital channels, the manufacturer has set up an E-commerce on its website. In this way, the clients can easily log in to a customer account and make orders of the spare parts online.


The Flows between the Manufacturer’s ERP System and Integrated E-commerce

Let us begin explaining the data flows of this scenario with the fundamental cornerstone of the E-commerce: the item data. The items are the products that the manufacturer produces and sells, and they can have a variety of properties like for example name, price and code. The item data are defined and stated in the manufacturer’s ERP system, and to enable smooth integration, automatically synchronizes the item data from the ERP system to the E-commerce. In this way, the properties of the items on the E-commerce are always up to date. So, if the manufacturer would decide to change a property of an item like the price for example, would automatically update the price on the E-commerce as well. 

Besides the items, the manufacturer also needs to define the customer data in the ERP system. Also, the customer data are synchronized in and get updated on the Manufacturer’s E-commerce whenever a change in the ERP system is made. So, if the manufacturer would need to change the contact information of a customer for example, would automatically synchronize this new data and update it in the customer’s account on the E-commerce.

When item- and customer data have been defined and synchronized from the Manufacturer’s ERP system to the E-commerce, customers can start purchasing items from the E-commerce. Even in this case, automatically synchronizes the data to integrate the ERP system and E-commerce. So, when a client logs in to their customer account and places an order on the E-commerce, the data of the order are automatically synchronized and transferred to the Manufacturer’s ERP system via Moreover, if a client would need to change something in their customer account, let us say the shipping address for example, this new customer data would once again automatically be synchronized and updated in the ERP system thanks to


One Solution for All Integration Projects is an agnostic Integration Hub Platform that can be used for all types of integration projects. Thus, there are no limitations or restrictions of which- and how many systems that can be integrated. In this scenario for example, if the manufacturer would need to synchronize new customer data from the E-commerce to an additional system except the ERP system, this would be possible.

Flexible Item Data Management
As mentioned earlier, automatically synchronizes and updates any changes in the properties of the item data. As a result, this enables the company to have a flexible item data management with dynamic parameters that easily and quickly get changed on the E-commerce as well.

Enhanced Customer Experience makes it possible to synchronize and transfer complete customer data from the ERP system to the E-commerce. Therefore, a personalized customer experience can be achieved based on each customer’s data when the client logs in to their account and purchases from the E-commerce. In this scenario for example, the customer data from the ERP system could allow the clients to see previous orders from the E-commerce, and subsequently, get customized suggestions of upcoming purchases.

Efficient Integration Saves Costs, Time and Effort makes the integration of systems lean since the platform synchronizes data automatically with minimal manual interaction. This makes the integration projects highly efficient, allowing companies to reduce costs and save time and effort. Further, this enables companies to improve and focus on other business operations to a greater extent.

After this scenario, we hope that you have a better understanding of how manages B2B E-commerce integration and how this can be beneficial for companies in practical terms. For other application scenarios of the YouSolution Integration Hub Platform, read our previous two blog posts where we highlight how enables Third-Party Logistics and Multi-company Integration